firetrap n : a building that would be hard to escape from if it were to catch fire
Firetrap is a high-end clothing company. Formed in 1993, Firetrap has stores in London, Leeds, Liverpool , Milan, Berlin and Moscow, with a new flagship store now open in Edinburgh's Multrees Walk.
In 2004 London based design agency 'Dry' created the Firetrap icon, Deadly the Gnome. Dry work on all Firetrap's creative campaigns.